Ali Loftus

Color and Material Designer

Starting my career as an intern in textile design for the automotive industry, I gained a strong appreciation of the intricate balance between design and technical performance. As a color and material designer at Puma, I’ve continued to explore the potential of materials across various product lines including innovation, teamsport and running. I am dedicated to understanding where they could be pushed further or how they could be best applied to the upper so that the athlete can perform their best.